Social media isn't a new
concept. It has been around for years and has crossed from being regular
networking sites to efficient business tools. Networking is the most powerful
feature and the reason why socializing has become an essential part of SEO.
Social media are SEO tools
to expand promotion and link building, while SEO is the primary reason why
social media optimization, or SMO, exists. At some point, these two processes
become inseparable; being without each other makes them incapable of reaching
their potential.
With the popularity of
Twitter, Facebook, and WordPress, many others have become an effective
marketing pathway for business owners. The awareness of people made SEO experts
see the potential of the social web in expanding their optimization.
Because the social web
relies heavily on viral marketing and through 'online word of mouth', SEO
experts used these to improve their optimization processes. Although blogs have
always been part of SEO, the birth of Facebook, Twitter and ubiquitous
WordPress plugins made it a hit.These sites detached from its function of an
extension of SEO and became an integral part of the SEO process.
Social media centers on
creating unique and original content that can attract and convince people to
share such content on their networks. Leveraging sites revolves around the
concept of viral marketing, making every business owner content-conscious as
they aim for uniqueness and attention.
The social web transformed
SEO. It set a standard where business owners vie for perfection just to attract
target markets and it led to the transformation of blog and social network
content. Since everyone wants a piece of viral marketing success, they have no
choice but to adhere to the positive change by putting a tremendous effort on
optimizing their social media tools.
Social media are also
valuable at strengthening SEO link building strategies. At times, the use of
the social web is an indispensable part of SEO link building. Link building
campaigns today are impossible without the help of blogs and social networking
sites.
Social media optimization
isn't the future of SEO; rather, SMO can be considered as SEO's present. These
two concepts form a team; these are inseparable entities in Internet marketing.
Article Source: http://EzineArticles.com/6077010
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