It has
always been difficult for Twitter users to get specific stats about their
impact on Twitter, such as how many times a tweet has been favorited, the
number of retweets, and how many replied a tweet received. While you might
notice it on the fly, it can be hard for Twitter users to spot trends in their
tweets, such as the type of content that is most popular with their followers.
To access
the Twitter Analytics, simply go to ads.twitter.com and login with your Twitter
account information. Click the Analytics link to see your Twitter stats for
favorites, retweets and reply interactions.
The data can
also be downloaded as a CSV file. The information is basic, and is the same
information that business users have had for some time. But for smaller
businesses and marketers, having this information at a glance is helpful
without having to resort to a third-party tool.
Hopefully
Twitter will expand their analytics offerings. It would be great for Twitter to
include even more information in their analytics, especially for marketers
using Twitter for business.
It would be
useful to know whether it is the same people retweeting and favoriting tweets,
or if it is different people everytime. Knowing the overall reach of each tweet
based on retweets would be helpful, such as knowing how many followers those
retweets went to.
This will
also have the added bonus that it will get more Twitter users familiar with
their advertising, since you need to login to the ad platform in order to
access analytics data. Even if a small percentage of users test Twitter ads or
tell others about Twitter advertising, it would be a net win for Twitter,
particularly since Twitter has seemed to struggle a bit in getting advertisers
on board with their fairly new ad system.
Source page: http://searchenginewatch.com/article/2274888/Twitter-Offers-Free-Analytics-For-All-Users
